Here are a couple of interesting takes on branding that might inspire some thoughts on how we can effectively brand and market the Libraries. The first comments on how web 2.0 is making an impact on what people buy, while the second discusses how the brain actually reacts to branding.
1. Tom Smith explores how Web 2.0 is impacting consumer purchases in the report, When did we Start Trusting Strangers, which is available from a synopsis of the report, Study: Social Media Transforming our Influences on What to Buy. Equally intriguing are post, Word of Mouth becomes Word of Tweet.
2. The Fast Company article, Buy.ology: Why we Buy What We Do, discusses some of the results found by Martin Lindstrom, who researches branding by studying the brain.
1. Tom Smith explores how Web 2.0 is impacting consumer purchases in the report, When did we Start Trusting Strangers, which is available from a synopsis of the report, Study: Social Media Transforming our Influences on What to Buy. Equally intriguing are post, Word of Mouth becomes Word of Tweet.
2. The Fast Company article, Buy.ology: Why we Buy What We Do, discusses some of the results found by Martin Lindstrom, who researches branding by studying the brain.
