Resource of the Week

Global Market Information Database

The Global Market Information Database is an integrated online information system covering over 350 markets in 207 countries. Information is accessible in four modules:

  1. statistics (quantitative data and forecasts on consumer lifestyles, retailing, countries, consumer markets)
  2. analysis (in-depth market analysis report format)
  3. companies (profiles of leading FMCG companies along with financial data, market share and brand information)
  4. sources (lists data providers by specific subject area)

Statistical data goes back as far as 1977 (but most series start in 1990) and is forecast out to 2015. Reports generally stay in the database for 5 years. 4 million statistics on industries, countries and consumers. It is possible to create a wide variety of statistical reports using this database that can be downloaded to Microsoft Excel.

Search tips:

  • An easy way to search the Global Market Information Database is by using the green search bar across the top of the page. For example, to find a summary by country with a general fact file, a statistical summary, a list of the latest industry reports and easy link to consumer lifestyles click on the word geographies. Use the drop down menu to pick the region of the world you are interested in and then select the country from the region page. You can also use this bar to search general reports by industry, country, company and consumer.

  • Another way to search the Global Market Information Database is by using the search functions available in the gray bar on the left side of the main page. This allows you to combine more than one of the main search categories more easily.
    For example you could search for chocolate use in the United State and Japan.
    1. First you would click on consumer markets under the industry category.
    2. A tree of all the main consumer market areas will appear.
    3. Click on the plus sign by the one closest to the product you want, in this case packaged food.
    4. The packaged food category would then expand to include a category that includes confectionery.
    5. Clicking on the plus sign by confectionary will bring you to a list of confectionary items and you can
    6. click in the box next to Chocolate confectionery. When a category has expanded to its maximum level a minus sign will appear by the main heading.
    7. Once you have selected chocolate, click on the next button and you will be taken to a page that will allow you to select countries or regions of the world.

    Clicking on the red run search button at the bottom of the page will then display a list of all available reports, both on the industry and the companies involved in that industry.

  • There is more than one way to review the results. You can click on an individual report to display it. You can click on build my selections to develop a time series based on the statistics. Several types of statistical reports are available. The easiest way to get a list of them and help in creating them is to click on the help icon available once you have done your search and have a results page. Among other things you can sum statistics, calculate data as a percentage of the total and export data to Microsoft excel.

    Where is it: Go to the UNLV Libraries' home page http://www.library.unlv.edu. Select the Articles and Databases tab, click on the A-Z List of Databases and then on the letter G and select Global Market Information Database.

    Quick Link: http://www.portal.euromonitor.com/portal/server.pt

    • By
    Shelley Heaton
    on November 20, 2007 4:54 PM     |
     

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