Global Market Information Database
The Global Market Information Database is an integrated online information system covering over 350 markets in 207 countries. Information is accessible in four modules:
- statistics (quantitative data and forecasts on consumer lifestyles, retailing, countries, consumer markets)
- analysis (in-depth market analysis report format)
- companies (profiles of leading FMCG companies along with financial data, market share and brand information)
- sources (lists data providers by specific subject area)
Statistical data goes back as far as 1977 (but most series start in 1990) and is forecast out to 2015. Reports generally stay in the database for 5 years. 4 million statistics on industries, countries and consumers. It is possible to create a wide variety of statistical reports using this database that can be downloaded to Microsoft Excel.
Search tips:
For example you could search for chocolate use in the United State and Japan.
- First you would click on consumer markets under the industry category.
- A tree of all the main consumer market areas will appear.
- Click on the plus sign by the one closest to the product you want, in this case packaged food.
- The packaged food category would then expand to include a category that includes confectionery.
- Clicking on the plus sign by confectionary will bring you to a list of confectionary items and you can
- click in the box next to Chocolate confectionery. When a category has expanded to its maximum level a minus sign will appear by the main heading.
- Once you have selected chocolate, click on the next button and you will be taken to a page that will allow you to select countries or regions of the world.
Clicking on the red run search button at the bottom of the page will then display a list of all available reports, both on the industry and the companies involved in that industry.
Where is it: Go to the UNLV Libraries' home page http://www.library.unlv.edu. Select the Articles and Databases tab, click on the A-Z List of Databases and then on the letter G and select Global Market Information Database.
Quick Link: http://www.portal.euromonitor.com/portal/server.pt
