Laura Cohen's A Librarian's 2.0 Manifesto should be required reading for everyone working in an academic library. Looking around my library I see that we are busy attending meetings, scheduling appointments, and trouble-shooting problems. Some of us are already over-extended with time-sensitive projects. But here are just a couple of statements from the Manifesto. I think you will find that they are simple and straightforward, yet profound.
I will recognize that the universe of information culture is changing fast and that libraries need to respond positively to these changes to provide resources and services that users need and want.
I will recognize that libraries change slowly, and will work with my colleagues to expedite our responsiveness to change.
I will be courageous about proposing new services and new ways of providing services, even though some of my colleagues will be resistant.
I will validate, through my actions, librarians' vital and relevant professional role in any type of information culture that evolves.
As someone that works to provide information via the web I not only need to "talk the talk", but also "walk the walk" by incorporating these concepts into both my ideas and my actions. Try starting your next meeting or conversation with this Manifesto and see what happens!